Litho Print Brokering Services BUSINESS CARDS

Full Colour Printing

CMYK

A BASIC EXPLANATION

Definition: To reproduce full-color images, a typical printing press use 4 colors of ink. The four inks are placed on the paper in layers of dots that combine to create the illusion of many more colors. CMYK refers to the 4 ink colors used by the printing press. C is cyan (blue), M is magenta (red), Y is yellow, and K is black, the key plate or keyline color.

A mistake often made when submitting artwork for 4-color printing is not converting the images to the CMYK color space. This is needed so that the file can be separated into the four colors (see example) so that a separate printing plate can be made for each of the colors.

cmyk

The illustration above shows a color photograph (center) separated into its CMYK components. A separate plate for the printing press would be made from each one. Those areas on the C plate, for example, that are black and shades of gray would print in varying shades of Cyan. The white areas get no Cyan. Each ink is added in turn to create the final full color image on paper.

Laser vs. Litho Printing

If you want best quality Litho is always best. If you need cards within the hour the laser is your only alternative. As far as cost goes, 500 or more cards are cheaper on Litho. For up to a 100 cards, use a "Copy-Shop"... But be warned your cards will not look professional as those coming off a offset litho press. Generally I would say always go for Litho, when a customer/client see's you have gone the extra mile for your image it instills a confidence in your abilities to carry out your functions or tasks professionaly. In short, plan ahead and do not use laser printed cards.

Future of Sureprint

In the future our goal is to purely print brokers offering no layout services at all, unless we subcontract it out to independant graphic designers. We would like to deal primarily, if only with Graphic designers and Graphic design departments of businesses, the general consumer would ideally go thru an agent or outlet of our printing and pay the same price they would, should they have been dealing with one of us directly. If you are interested and have a suitable client base, copy shop or relevant business feel free to contact us. An approved outlet would get the printing at a very discounted rate so the mark up potentials would be very good on what ever job you send thru us.

Note: Full payment upfront is required after the first job we do for you as then you will have seen the quality for yourself. On the first job, a deposit 75% is required befor any prepress repro work gets underway.

Layout Guides

Related Links